Nov 01, 2018 the 2018 tiffany blue book collection. The tiffany catalog, one of the first catalogs printed in full color, remained free until 1972. In 1845, tiffany was again a pioneer when it launched the blue book, which at the time was the first mailorder catalogue to be distributed in the us. This definitive book relates the history of the silver flatware made by. The legacy of tiffany design is richly told in the annual blue book collection, featuring tiffanys and the worlds most spectacular jewels. The tiffany blue box the distinctive colour known as tiffany blue was selected by founder charles lewis tiffany for the cover of blue book, tiffanys annual collection of exquisitely handcrafted jewels, which was first published in 1845. The blue book, introduced in 1845, is tiffanys annual showcase of its most extraordinary gemstones and designs. Tiffany blue is the name given to the characteristic robins egg colour associated with the company. Sterling silver match box holder in rare book design tiffany felt pouch included a real treasure. The distinctive color known as tiffany blue was selected by founder charles lewis tiffany for the cover of blue book, tiffany s annual collection of exquisitely handcrafted jewels, which was first published in 1845 also referred to as robinsegg blue or forgetmenot blue, this color may have been chosen because of the popularity of the turquoise gemstone in 19thcentury jewelry. The color was used on the cover of tiffanys blue book, first published in 1845, when charles lewis tiffany put out a catalog for his stationery and fancy goods store at 259 broadway in new york. Showcasing the earths most unusual and exquisite gemstones, it blurs the line between reality and imagination. For more information, please call a tiffany diamond expert at 800 518 5555. Tiffany blue has been the brands identifying colour since 1845 tiffany blue has been the brands identifying colour since 1845, and is the colloquial name for the light robinegg blue associated with the company created by charles tiffany and john young in 1837.
Tiffany artisans have meticulously handcrafted designs for more than 180 years, creating captivating works of art. Apr 21, 2017 a jade and amethyst necklace, from the 1920 blue book and designed by the founders son louis comfort tiffany, for example, nods to the jewellery of indias mughal court. This definitive book relates the history of the silver flatware made by others and retailed by tiffany 1845c. Initially published in 1845, the tiffany blue book was the first such catalogue to be distributed in the u. In 1853, charles tiffany who in 1845 had launched the companys famed catalog, the blue book, and with it, the firms signature robinsegg blue, which he chose for the cover shifted the focus to fine jewelry. More than 170 years later, the annual tiffany blue book is one of the worlds most extensive and beautiful collections of oneofakind couture jewelry set with magnificent gemstones, often of. Around this time, tiffany started producing fine jewelry, which led to the companys first tiffany blue book. Schmitt wrote in his 1999 book experiential marketing, it. Sterling silver jewelry pearl jewelry discover new jewelry high jewelry. See more ideas about tiffany blue, blue gift and tiffany. The robins egg blue color, officially called pantone number 1837, used for the tiffany boxes and bags, was named for the year tiffany went into business. The blue book collection is named for tiffanys annual blue book that was first published in 1845.
Jun 17, 2016 in 1845, tiffany was again a pioneer when it launched the blue book, which at the time was the first mailorder catalogue to be distributed in the us. The colour was chosen by tiffany for the cover of their blue book, first published in 1845, which documented some of the worlds most precious and rare stones including diamonds obtained from french and spanish aristocracy. The distinctive color known as tiffany blue was selected by founder charles lewis tiffany for the cover of blue book, tiffanys annual collection of exquisitely handcrafted jewels, which was first published in 1845 also referred to as robinsegg blue or forgetmenot blue, this color may have been chosen because of the popularity of the turquoise gemstone in 19thcentury jewelry. Since reed krakoff joined tiffany in 2018, the blue book has also been a narrative that marries. The firm expanded to larger quarters at 271 broadway in 1847, the move enabled a significant increase in the retailing of silver and jewelry. Inspired by the catalogue, originally published in 1845 as the very first of its kind, the blue book 2019 collection, tiffany jewel box, features unique highjewelry creations that are wearable works of art. Since its inception, blue book has showcased the worlds most exquisite designs, including the french and spanish crown jewels, with a cover of robinsegg blue that also distinguished the jewelers famous box.
Released annually since 1845, the blue book is the apogee of the. These extraordinary fire opal and diamond drop earrings were created for the 20072008 edition. Tiffany silver flatware 18451905, when dining was an art. Blue book 1897 paperback january 1, 1897 by tiffany author. Price new from used from paperback, january 1, 1897 please retry. Nowadays, these drawings are exchanged for glossy photos, but the jewellery in this collection with every piece being a one of a kind creation still. The glorious hue, so evocative of wide open skies, nature and love itself, harkens back to the very b. Since 1878, the signature tiffany blue color has distinguished the. Nowadays, these drawings are exchanged for glossy photos, but the jewellery in this collection with every piece being a one of a kind.
Since its inception in 1845, this tradition is a celebration of over 180 years of tiffanys groundbreaking artistry. The first tiffany mail order catalog, known as the blue book, was published in 1845 in the united states u. The distinctive colour was initially used on the cover of tiffanys blue book, an annual publication that was launched in 1845, and which became the first mailorder catalogue to be distributed in america. The tiffany jewel box x solitaire magazine preeta agarwal. How tiffanys iconic box became the worlds most popular. The 2019 blue book collection, tiffany jewel box, is a study in virtuosity.
Be the first to know about exciting new designs, special events, store openings and much more. The first blue book collection released back in 1845 consisted of a collection of handdrawn jewels which were sent to important customers by mail, inviting them to come into a boutique to examine the jewels with their own eyes. In 1862, tiffany supplied the union army with swords model 1840 cavalry saber, flags and surgical implements. After the initial publication of the blue book tiffany catalog in 1845, tiffany continued to use its catalog as part of its advertisement strategy.
In 1845, the tradition began of the annual blue book catalogue, a publication that collates the companys latest and most spectacular jewellery. Feb 25, 2016 the robins egg blue color, officially called pantone number 1837, used for the tiffany boxes and bags, was named for the year tiffany went into business. The tiffany blue box the distinctive color known as tiffany blue was selected by founder charles lewis tiffany for the cover of blue book, tiffanys annual collection of exquisitely handcrafted jewels, which was first published in 1845. The first of the tiffany blue book catalogs appeared in 1845 and with it the first indications of silver merchandise carried. Published since 1845, blue book has evolved into an annual collection highlighting rare gemstones and unparalleled craftsmanship. Tiffany died in 1902, his son, louis comfort tiffany, became the. How tiffanys iconic box became the worlds most popular package. Released annually since 1845, the blue book is the apogee of the houses creative. In 1845, tiffany began publishing the blue book, a catalog of the companys most ornate gems and silver. This definitive book relates the history of the silver flatware made by others and retailed by tiffany 1845 c. The tiffany blue book now features mens high jewelry. A jade and amethyst necklace, from the 1920 blue book and designed by the founders son louis comfort tiffany, for example, nods to the jewellery of indias mughal court. The 2018 high jewelry collectionthe theme is the four seasonsmarks the.
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